Because this walkathon is being done on a less than shoestring budget, we are depending on you, the walkers, to get the word out!

Create a 90-second commercial for the worldwideWalkathon, upload it to YouTube, and you’re done! We’ll see it, follow the video’s ranking and the number of views, and let you know what we think.

The video that gets our attention the most and best captures the heart of ICN’s worldwideWalkathon is the winner!

If your video is chosen we will feature it on the homepage of icnchildren.net. On top of that, we’ll also send you the ultimate box of Matsiko gear, complete with t-shirts, CDs, a DVD, and much, much more.

All submissions must be uploaded to YouTube no later than November 21, 2008 to be eligible for prizes.

1. The Song: Maria Solheim’s “Too Many Days”

Maria Solheim, a Norwegian singer/songwriter has given us permission to use her song “Too Many Days” to promote this year’s worldwideWalkathon. You may download the mp3 of this song at the bottom of this page. Thank you, Maria!

2. The Length: 90 Seconds

Well, the song length is actually 94 seconds, but who’s really keeping track of four extra seconds? Submissions ten seconds under or over the length of 90 seconds will not be eligible for the grand prize. Remember, it’s a commercial!

3. The Graphics: ICN & worldwideWalkathon Logos

Below are the graphics you will need to include in the commercial. Showing the viewer the ICN and worldwideWalkathon logos in the commercial will let them know that they have come to the right place when they land on the website. This “brand consistency” is important in all types of media.

4. The Info: Connect the Viewer to the Right Information

No commercial is a good commercial if it does not connect the viewer to the information he/she needs to purchase your product or, in this case, get involved in your cause. Make sure you explain the purpose of the walk, show the viewer the date (February 7, 2009), and get them connected to the website, wwWalkathon.com.